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Monin - Marketing Services
About The Client
When the young Georges Monin started his business in 1912, it was just another family-owned company. But over time, with an extensive network, hard work, and a family to continue his legacy, Monin is today an elite syrup company that produces and sells worldwide.
MONIN had yet to enter the Latin American market, lacking an eCommerce platform that would help them establish themselves within these new audiences and cultures.
Entering a new market entails a strategic process focused on brand awareness and implementations consistent with the culture and what works best in that market.
The objective was Latin American presence and brand recognition to translate to cultures while showcasing MONIN quality and diversity.
A multichannel marketing strategy connected and improved the Latin American website using SEO, PPC (Pay Per Click), and social media.
MONIN products and recipes have taken Latin America by storm. As a result, their business has seen increased leads, social engagement, and, most importantly, revenue.
The multichannel approach successfully opened the doors for expanding to Colombia, Ecuador, Peru, and Chile showing increased leads, social engagement, and, most importantly, revenue.