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About The Client
Honeygrow is a creative and innovative company that has successfully brought delicious meals to people through digital orders and a healthy lifestyle.
They proudly have over 20 locations around Philadelphia, New Jersey, and New York City. However, they lacked a mobile experience that served how they wanted, and their lack of growth showed that challenge.
Honeygrow lifestyle means enjoying ordering food as much as you do eating it, and the commitment we took was to make that happen!
The objective of the DNAMIC partnership with honeygrow was to provide an enhanced mobile experience that would keep customers engaged and satisfied; plus, it can help expand their digital presence.
We created a collaboration where both parties had input into every development step for the best outcome – from storyboarding to features’ specifications while adhering to the best scrum practices.
The gamification approach took enjoyment for customers to a new level of loyalty through rewarding them with each transaction.
DNAMIC created an app that matched their creative concept of the honeygrow lifestyle through a built-in gamification element and an enhanced ordering experience. We unified all into a loyalty system to keep consumers loving the process and the product.