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Achieving optimal performance and increasing revenue in the online ordering world
About The Client
When Bob Luby opened his first restaurant, he named it New England Dairy Lunch. Over time, his legacy became Luby’s – a chain specializing in classic homestyle comfort food that continues today with over 49 restaurants across the country and more than 100 worldwide!
Luby’s unpredictable and complicated order-processing site questioned its reputation and efficiency. Their site crashed with traffic increase, customers astray in the slow purchase process, and an overall bad user experience.
We helped Luby's solve its problems by creating a more versatile e-commerce website.
Luby’s needed a creative and successful approach to resolving performance difficulties and improving the user experience.
DNAMIC’s strategy was to optimize the infrastructure resources and networking configurations.
Luby’s reached an increase of $200k in online sales and a much better user experience for the customers.
We focused on user experience under stress testing conditions before finally optimizing the existing infrastructure. They could take hot traffic on the site, increase their sales and grow as a business even further!