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Materializing an idea into new income streams for the fashion industry
About The Client
CSS Industries is a multimillion-dollar company that has been a part of the fashion industry for over a century, with a pattern-market dominance, multiple showrooms, and world-class ally brands worldwide.
CSS Industries focused on maintaining its market authority but failed to discover a strategy for entering new technologies. Their platform had several challenges, making it hard to browse and select the patterns, confusing, and eventually losing customers.
We understand the need of a solid online presence to compete in today's market. The right tools can help develop your business, increase sales, and stand out!
DNAMIC decided upon developing a mobile application that would satisfy end-user demand; have technological viability and on-brand design elements that elevate CSS.
The strategy contained five phases with the following priorities: Empathy, Definition, Ideation, Prototyping, and Design.
As technology consultants, it is our responsibility to advise on the best technology and architecture solutions for a wide variety of industries.
CSS gained value as it modernized its design and unveiled the path to future business goals. The company could now compete in more influential markets via a sophisticated aesthetic and an efficient app to support it.