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Empowering Sales through design. A more efficient and attractive digital catalog for Discovery Channel’s sales teams
About The Client
The Discovery Channel is a worldwide leader in real-life programming with over 365 channels in many different languages. They provide inspiring, educational, and entertaining content with ten billion dollars’ worth of viewers to date!
Their production sales catalog was limited and unfriendly. It had an out-of-date appearance and layout, making it challenging to browse and use.
80% of people remember what they see, compared to 20% who remember what they read.
The project’s ultimate aim was for Discovery Video Production Collection’s to be seen digitally and enrich sales by providing quicker, more engaging access.
We wanted to design an appealing, modern take that was simple yet powerful.
Our redesign of their digital catalog of productions prioritized images, making navigating more precise with straightforward content.
We modified their old catalog into a more contemporary, user-friendly format with a navigation tool to move between categories, templates for content presentation, and a high-quality structure design for each of their productions.