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When Bob Luby opened his first restaurant, he named it New England Dairy Lunch. Over time, his legacy became Luby’s – a chain specializing in classic homestyle comfort food that continues today with over 49 restaurants nationwide and more than 100 worldwide!
Luby’s unpredictable and complicated order-processing site questioned its reputation and efficiency. The site crashed due to increased traffic, customers were led astray by the slow purchase process, and the overall user experience was bad.
Luby’s needed a creative and successful approach to resolving performance difficulties and improving the user experience.
DNAMIC’s strategy was to optimize the infrastructure resources and networking configurations.
Before optimizing the existing infrastructure, we focused on user experience under stress testing conditions. This allowed them to handle high traffic on the site, increase sales, and grow as a business even further!
Bus pass, technological driver assistance, and location information, all in one. See how Rallybus made all your information available on your smartphone and tablet.
In this case study, you will see how we polished and supported this business to become its current video authority and provide its customers with a world-class user experience!
We create User Experiences for each specific client goal. Find out how improved UX/UI has made CSS more influential in their market.
We focused on imagery, design, and information architecture to capture attention, creating an optimized digital catalog that shares its products.
DNAMIC helped create a groundbreaking app through a built-in gamification element and enhanced ordering experience.
DNAMIC helped Lubys improve its online food ordering infrastructure under stress testing conditions, which resulted in more orders and increased sales.
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