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DNAMIC builds an assertive online marketing strategy to help MONIN penetrate new markets

About The Client

When the young Georges Monin started his business in 1912, it was just another family-owned company. However, over time, with an extensive network, hard work, and a family to continue his legacy, Monin is today an elite syrup company that produces and sells worldwide.

The Challenge

MONIN had yet to enter the Latin American market, lacking an eCommerce platform to help them establish themselves within these new audiences and cultures.

Entering a new market entails a strategic process focused on brand awareness and implementations consistent with the culture and what works best in that market.

Main Goals

The objective was to create a Latin American presence and brand recognition that would translate to other cultures while showcasing MONIN’s quality and diversity.

Our Approach

A multichannel marketing strategy connected and improved the Latin American website using SEO, PPC (Pay Per Click), and social media.

MONIN products and recipes have taken Latin America by storm. As a result, their business has seen increased leads, social engagement, and, most importantly, revenue.

The Results

The multichannel approach successfully opened the doors for expansion to Colombia, Ecuador, Peru, and Chile, showing increased leads, social engagement, and, most importantly, revenue.

OUR WORK

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Look at how we're improving the digital transformation of other businesses with our IT Consulting expertise by reviewing our case studies.


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Look at how we're improving the digital transformation of other businesses with our IT Consulting expertise by reviewing our case studies.


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