Some months into the COVID-19 pandemic, we started formalizing that virtual events scenarios were here to stay. LinkedIn has been working around events for a while now.
They started with Events Hub that debuted in 2019, sadly just days before the pandemic was official, and hasn’t had the promotion and activity it officially was planned.
The event test, on the other hand, is still investigating. The approach is under review. The details must be smooth before the actual launch, including how much could be received from companies being hosts.
Also, LinkedIn’s addition will add a monetization impact to an already increasing creator-influenced platform. Just like all social platforms, with digital creators now becoming an industry of their own, LinkedIn’s searching for new ways to attract the best talent is the correct move to proceed forward in this industry.
Platforms like Facebook and Twitter are testing this type of ticketed events, so, with the professional focus of LinkedIn and tending into that trade show audience that’s prepared to spend on professional development.
Advantages of online conferences & classes
For you: You can learn whatever you want wherever you want to!
You have webinars, masterclasses, TedTalks, various courses, and streams. In the last years, the options have grown exponentially, and so has its popularity. To achieve all the professional goals and dreams is easier than ever, and even better, it comes in the comfort of your house, or co-work spaces, even a coffee shop where you are traveling.
Self-paced is one of the fantastic benefits this new way of learning has brought. As the name might tip-off, self-paced learning means that the learners can start achieving the targets at any time of the course in progress and arrange a learning schedule that meets their individual needs.
With online education today, you can take any traditional four-year university program and follow through entirely remotely. Great platforms like Coursera, Udemy, Skillshare, and many more offer these impressive, world-class university courses that will look great on a resume.
It doesn’t matter where you stand in your career right now; an online program of this kind always looks great on a resume because it shows potential, commitment, and an exceptional drive to obtain more knowledge and acquire new skills that many don’t have.
For your business: Since the flexibility of not being restricted to a specific location has been defined, the cities or even countries your audience is based on can attend, saving the need to bring in extra cost and effort on the placement and transport of attendees to a focal location. For example, a webinar can reach the UK, Japan, and the United States simultaneously all in one viewing. Also, conference venues are physically limited by a seating capacity when these platforms allow an almost limitless capability.
The total cost of administering a webinar is much lower than hosting a traditional conference because it is not the only capacity of sale spaces; it is the venue hire, catering, conference materials, labor for the venue set up, and employees to run the show.
For a much more effective and less stressful option, a webinar can be recorded as part of the broadcast, allowing people to get ready for the session with previous notice, plus on their personal chosen schedule. Plus, it is intended to be viewed on-screen; spectators of the webinar are invited to record the experience as a live viewer, which is not the case for an attendee of a live presentation.