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CSS Industries is a multimillion-dollar company that has been a part of the fashion industry for over a century, with a pattern-market dominance, multiple showrooms, and world-class ally brands worldwide.
CSS Industries focused on maintaining its market authority but failed to discover a strategy for entering new technologies. Their platform had several challenges, making it hard to browse and select the patterns, confusing, and eventually losing customers.
DNAMIC decided upon developing a mobile application that would satisfy end-user demand; have technological viability and on-brand design elements that elevate CSS.
The strategy contained five phases with the following priorities: Empathy, Definition, Ideation, Prototyping, and Design.
CSS gained value as it modernized its design and unveiled the path to future business goals. The company could now compete in more influential markets via a sophisticated aesthetic and an efficient app to support it.
Bus pass, technological driver assistance, and location information, all in one. See how Rallybus made all your information available on your smartphone and tablet.
In this case study, you will see how we polished and supported this business to be the video authority it is now and provide to its customers a world-class user experience!
We create User Experiences for each specific client goal, find out how CSS has become more influential in their market through their improved UX/UI.
We focused on imagery, design and information architecture to capture attention, creating an optimized catalog that shares its products digitally.
DNAMIC helped create a groundbreaking app through a built-in gamification element and enhanced ordering experience.
DNAMIC helped Lubys improve its online food ordering infrastructure under stress testing conditions, leading to more orders and increased sales.
Bus pass, technological driver assistance, and location information, all in one. See how Rallybus made all your information available on your smartphone and tablet.
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