Monin Marketing Case Study

CASE STUDY

MONIN

DNAMIC builds an assertive online marketing strategy to help MONIN penetrate new markets

About The Client

When the young Georges Monin started his business in 1912, it was just another family-owned company. But over time, with an extensive network, hard work, and a family to continue his legacy, Monin is today an elite syrup company that produces and sells worldwide.

DNAMIC Services

01

Web Development

02

Mobile Development

03

Digital Production

04

Desing

PC with site loaded

Entering a new market entails a strategic process focused on brand awareness and implementations consistent with the culture and what works best in that market.

The Challenge
MONIN had yet to enter the Latin American market, lacking an eCommerce platform that would help them establish themselves within these new audiences and cultures.

 

Main Goals
The objective was Latin American presence and brand recognition to translate to cultures while showcasing MONIN quality and diversity.


Our Approach
A multichannel marketing strategy connected and improved the Latin American website using SEO, PPC (Pay Per Click), and social media.

Speaker sending likes, apps and what a cellphone have

MONIN products and recipes have taken Latin America by storm. As a result, their business has seen increased leads, social engagement, and, most importantly, revenue.

The Results

The multichannel approach successfully opened the doors for expanding to Colombia, Ecuador, Peru, and Chile showing increased leads, social engagement, and, most importantly, revenue.

Search and Display
Overall numbers since Dec 2019

 

  • Impressions
    17,899,873
  • Interactions
    172,625

Social Media:
Overall numbers since Dec 2019

Followers FB

From 5,121
To 311,052
Delta +2980%

Followers IG
From 950
To 9,814

Delta +465%

From competitor research, creating a presence on social networks, and even a translation more in line with our language, you can learn how we managed to position Monin within Latin America in this case study.

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