DNAMIC builds an assertive online marketing strategy to help MONIN penetrate new markets
About The Client
When the young Georges Monin started his business in 1912, it was just another family-owned company. But over time, with an extensive network, hard work, and a family to continue his legacy, Monin is today an elite syrup company that produces and sells worldwide.
DNAMIC Services
01
Web Development
02
Mobile Development
03
Digital Production
04
Desing
Entering a new market entails a strategic process focused on brand awareness and implementations consistent with the culture and what works best in that market.
The Challenge
MONIN had yet to enter the Latin American market, lacking an eCommerce platform that would help them establish themselves within these new audiences and cultures.
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Main Goals
The objective was Latin American presence and brand recognition to translate to cultures while showcasing MONIN quality and diversity.
Our Approach
A multichannel marketing strategy connected and improved the Latin American website using SEO, PPC (Pay Per Click), and social media.
MONIN products and recipes have taken Latin America by storm. As a result, their business has seen increased leads, social engagement, and, most importantly, revenue.
The Results
The multichannel approach successfully opened the doors for expanding to Colombia, Ecuador, Peru, and Chile showing increased leads, social engagement, and, most importantly, revenue.
Search and Display
Overall numbers since Dec 2019
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- Impressions
17,899,873 - Interactions
172,625
Social Media:
Overall numbers since Dec 2019
Followers FB
From 5,121
To 311,052
Delta +2980%
Followers IG
From 950
To 9,814
Delta +465%
From competitor research, creating a presence on social networks, and even a translation more in line with our language, you can learn how we managed to position Monin within Latin America in this case study.
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