Materializing an idea into new income streams for the fashion industry
About The Client
CSS Industries is a multimillion-dollar company that has been a part of the fashion industry for over a century, with a pattern-market dominance, multiple showrooms, and world-class ally brands worldwide.
DNAMIC Services
01
Project Management
02
App Development
03
Quality Assurance
04
User Experience
05
Branding Design
06
Digital Animation
07
Digital Production
We understand the need of a solid online presence to compete in today's market. The right tools can help develop your business, increase sales, and stand out!
The Challenge
CSS Industries focused on maintaining its market authority but failed to discover a strategy for entering new technologies. Their platform had several challenges, making it hard to browse and select the patterns, confusing, and eventually losing customers.
Main Goals
DNAMIC decided upon developing a mobile application that would satisfy end-user demand; have technological viability and on-brand design elements that elevate CSS.
Our Approach
The strategy contained five phases with the following priorities: Empathy, Definition, Ideation, Prototyping, and Design.
CSS Industries focused on maintaining its market authority but failed to discover a strategy for entering new technologies. Their platform had several challenges, making it hard to browse and select the patterns, confusing, and eventually losing customers.
Main Goals
DNAMIC decided upon developing a mobile application that would satisfy end-user demand; have technological viability and on-brand design elements that elevate CSS.
Our Approach
The strategy contained five phases with the following priorities: Empathy, Definition, Ideation, Prototyping, and Design.
Technologies we used
As technology consultants, it is our responsibility to advise on the best technology and architecture solutions for a wide variety of industries.
The Results
CSS gained value as it modernized its design and unveiled the path to future business goals. The company could now compete in more influential markets via a sophisticated aesthetic and an efficient app to support it.
Technology
- A suggested Technical Architecture Diagram
- Proof of concept incorporating the third party Artificial Intelligence for Image Recognition.
Design Thinking study with its findings
- Relevant Business Insights
- Personas
- User Journeys
- User Flows
- Wireframes
- Prototypes
Design
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- Identity Prism study results
- New Brand
- Brand Guidelines
- UI Design for the App
Production Design
- Iconography
- Emails
If you want to stay competitive in an ever-changing market, your company needs to understand how customers use technology today. If you want to learn more about making that and go through that process, check out the complete case study.
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