CSS Case Study

CASE STUDY

CSS

Materializing an idea into new income streams for the fashion industry

About The Client

CSS Industries is a multimillion-dollar company that has been a part of the fashion industry for over a century, with a pattern-market dominance, multiple showrooms, and world-class ally brands worldwide.

DNAMIC Services

01

Project Management

02

App Development

03

Quality Assurance

04

User Experience

05

Branding Design

06

Digital Animation

07

Digital Production

Phones sites with a black background

We understand the need of a solid online presence to compete in today's market. The right tools can help develop your business, increase sales, and stand out!

The Challenge
CSS Industries focused on maintaining its market authority but failed to discover a strategy for entering new technologies. Their platform had several challenges, making it hard to browse and select the patterns, confusing, and eventually losing customers.

 

Main Goals
DNAMIC decided upon developing a mobile application that would satisfy end-user demand; have technological viability and on-brand design elements that elevate CSS.


Our Approach
The strategy contained five phases with the following priorities: Empathy, Definition, Ideation, Prototyping, and Design.

Technologies we used

Phones with a black background

As technology consultants, it is our responsibility to advise on the best technology and architecture solutions for a wide variety of industries.

The Results

CSS gained value as it modernized its design and unveiled the path to future business goals. The company could now compete in more influential markets via a sophisticated aesthetic and an efficient app to support it.

Technology

 

  • A suggested Technical Architecture Diagram
  • Proof of concept incorporating the third party Artificial Intelligence
    for Image Recognition.

Design Thinking study with its findings

 

  • Relevant Business Insights
  • Personas
  • User Journeys
  • User Flows
  • Wireframes
  • Prototypes 

Design

 

  • Identity Prism study results
  • New Brand
  • Brand Guidelines
  • UI Design for the App

Production Design


• Iconography
• Emails

If you want to stay competitive in an ever-changing market, your company needs to understand how customers use technology today. If you want to learn more about making that and go through that process, check out the complete case study.

Previous
Next

Case study

Download the One Pager to read more

Magazine with news about Dnamic

More Projects

Use for developDnamic


Download CSS Case Study


Download Discovery Case Study


Download Recluta Case Study


Download Luby's Case Study


Download Monin Leads Case Study


Download Warner Carpathia Case Study


Download CLMA Case Study


Download Real Green Case Study


Download Monin Marketing Case Study


Download RallyBus Case Study


Download IntraEdge Case Study


Download Warner Operations Case Study


Download Warner AMP Case Study


Download Reibus Staff Augmentation Case Study


Download Equine Simplified Case Study

Download Reibus QA Case Study


Download All Truck Case Study


Download Giftit Case Study


Download Arena Edge Case Study


Download Honeygrow Case Study


Contact a SpecialistWe guide, advice and support you on technology strategy, infrastructure and design.


Talk to a member of our Sales TeamWe guide, advice and support you on technology strategy, infrastructure and design.


Download DNAMIC Onepager